Tag: annual giving

National Nonprofit Day

Posted on Updated on by Amber Fox

This is what your YMCA does for you, and why your gift matters

When a neighbor needs child care so they can keep a job, when a teen needs a safe place after school, when a senior needs community to fight loneliness, nonprofits show up. Today we celebrate National Nonprofit Day, which makes it the perfect moment to talk plainly about why nonprofits matter in Berks County and how your gift to the YMCA of Reading & Berks County turns into real help for real people.

YMCA teacher and preschooler coloring a picture together in a cheerful classroom as part of affordable early learning in Berks County.

Why this day is on the calendar?

National Nonprofit Day is observed every year on August 17 to spotlight the impact of organizations that serve the public good. The date nods to an early federal policy that recognized the value of charitable work and helped set the stage for modern nonprofit service. Advocates have championed this observance to raise awareness, thank volunteers and donors, and encourage communities to give, serve, and speak up for the causes they love. It is a reminder to invest in the places and people that make home feel like home.

Why nonprofits matter here at home

Nonprofits are built for community problem-solving. We step into the gaps that for-profit markets do not fill and public funding cannot fully cover. At the Y, that looks like financial assistance in child care so parents can work, youth development so kids grow with confidence, social services that steady families in crisis, and health and wellness that keep people moving and connected.

Every program the Y runs exists because a neighbor needed it. Every one of those programs is sustained by a mix of earned revenue and philanthropy. Our Annual Giving Campaign is the engine that makes sure a child is never turned away for inability to pay, that a family in transition still has support, and that community health is not just a slogan.

What your YMCA does in Berks County

Here is a snapshot of how support becomes impact right here at home:

  • Child care and early learning. Working parents rely on our Early Learning Centers and Before and After School programs to keep kids safe, learning, and loved. Scholarships from Annual Giving close the gap for families who need help.

  • Youth programs and summer camp. From camp activities to robotics tables, kids test courage, creativity, and leadership. One great day at camp can change the whole arc of a summer.

  • Safety around water and the swim team. The pool is a classroom for confidence and life-saving skills. It is also where local athletes shine. Our swim team’s strong performance at recent state and national championships shows what happens when coaching meets grit.

  • Healthy living for all ages. Group fitness, personal training, Les Mills GRIT, and wellness coaching help adults build habits that last. The membership scholarship fund keeps the doors open to neighbors who need the Y most.

  • Social services and stability. When life gets tough, our Social Services team closes the gap with free Parenting Pathways classes for  parents/guardians/role models; housing programs for men, women, and women with children; and practical care and support. Community initiatives like the member-led garden show what happens when people are given space and support to rebuild.

A YMCA swim instructor teaching a child to swim at the Reading YMCA

Real people. Real change.

Stories move us because they remind us who we are together. Here are a few moments from our community you can explore in more detail on our site.

  • Amy’s journey began in crisis. After struggling with addiction and surviving an abusive marriage, Amy was welcomed into the housing program at the YMCA of Reading & Berks County. In retrospect, it was Amy’s first real step toward a better life. Each stage of her life has involved the Y and has been as positive for Amy as her impact is for those around her.  
  • When Ariyah started school, she would cry uncontrollably, cling to her mom, and sometimes even try to run back out of the classroom. Now, after programming at the Y, she’s comfortable and confident, and can hug her mom and say goodbye. Her mom said the transformation has been incredible.
  • With Jeff’s medical condition, reaching toward the floor was too painful. After coming to the Y for movement exercises (and socializing with his new friends), he found that his physical limitations were decreasing. After not being able to touch his toes for years, he’d knocked something down and without thinking about it, reactively bent down and picked it up. It wasn’t until he stood back up that he thought, “What did I just do?!”

These are not one-time wins. They are the day-in and day-out outcomes your support creates.

Where your gift goes?

Transparency matters. Here is the short version of how giving fuels impact:

  • Scholarships lower the cost of child care, programs, and memberships for families who qualify. All children deserve the YMCA resources. Thanks to donations, they have access.

  • Program support keeps classes staffed, supplies stocked, and facilities safe and clean.

  • Community outreach brings programs to neighborhoods that need them most.

  • Emergency assistance helps families bridge short-term crises without losing hard-won stability.

If you have ever wondered whether a gift makes a difference, the answer at the Y is yes, every single time.

Why give today?

National Nonprofit Day is about more than awareness. It is about action. When you give to the YMCA of Reading & Berks County, you are investing in the health, safety, and potential of your neighbors. You are saying that every child deserves a strong start, every teen deserves a mentor, every adult deserves a community, and every senior deserves to be seen. You are saying you believe in the power of connection and making it happen.

Your gift to our Annual Giving Campaign stays local. It is stewarded carefully. It is matched to real needs. It gets to work immediately.

Three simple ways to help right now

  1. Give today. Make a one-time gift or set up a monthly donation that fits your budget. Small monthly gifts add up to big change.

  2. Tell your story. Share why you support the Y on social media and tag #ymcarbc. Your voice encourages the next donor.

  3. Bring a friend. Invite someone to tour a program, try a class, or volunteer at an event. Seeing impact up close makes all the difference.

A note of gratitude

If you have already given, volunteered, or cheered us on, thank you. Your generosity fuels kids who raise their hands in class because they finally feel confident. It fuels parents who can breathe a little easier on the night shift. It fuels seniors who find purpose and friends again. It fuels athletes who discover what they are capable of. It fuels gardens and graduations and the kind of ordinary magic that makes a community strong.

Ready to be part of the story?

Giving is not about fixing everything at once. It is about moving one life forward today. That is what nonprofits do best. That is what the Y does every day in Berks County. Join us.

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Mission Moments: Tanieya’s Y

Posted on Updated on by Amber Fox

At the Y, Tanieya found her wings.

Like any working mom, Tanieya Woodson’s days are full. In addition to caring for her daughter, she’s pursuing her bachelor’s degree and serves as the group supervisor for a toddler classroom at the YMCA of Reading & Berks childcare program. Tanieya’s full-time job at the Y is also a full-circle success story that began in 2017, when she and her 6-year-old daughter moved into the YMCA Y Haven Housing Program.

“I was ready for a new start, for something different,” Tanieya recalls of applying to the Y Haven Program to venture on her own from her mother’s house. “When I moved in, the other residents welcomed me and made sure I was comfortable.”

The Y Haven Program is designed to help women and children experiencing homelessness find stability and independence. Tanieya joined a community of women living together in a supportive, structured environment.

Tanieya taking care of children in Y care.

Tanieya Woodson on duty at YMCA childcare, where she came full circle as a participant in Y Haven and Parenting Pathways (formerly Baby University) programs.

“We went to school, went to work, did our chores, and cooked for each other. We worked as a group to take care of each other,” Tanieya says. “I learned how to cook for myself at the Y. I learned how to make money properly and in a healthy way. I learned how to save. I learned how to budget.”

Tanieya also participated in Parenting Pathways, a program formerly called Baby University that was created to help parents of young children support development in the crucial first five years of life. The program covers key skills like discipline, wellness and sick care, and purposeful play.

Tanieya and her daughter spent two and a half years at Y Haven. In that time, they built a strong foundation that allowed them to achieve meaningful successes – like earning her associate’s degree from Reading Area Community College, advancing in her career path, moving from the Y to her first apartment, and most recently, buying her first house!

In almost every memory of her time there, Tanieya fondly mentions “Ms. Gena.” Gena Pina-Garcia, executive director of social services at the Y, is much more than her title. For the women of Y Haven, she’s an accountability coach, a guiding north star, and often the first person they call with news, good or bad. “I try to make myself available to them, so they have that support,” Gena explains. “Some come from dysfunctional homes, have trauma, or lack family.”

"The Y helped me grow and brought me out of my shell. I learned how to take care of me and my child and how to be self-sufficient. I learned a lot.”

-Tanieya

While Gena fits well as a caretaker and confidant, she’s also versed in truth and tough love—providing guidance but insisting that growth comes from within. Tanieya speaks highly of the encouragement that led her to make positive changes for herself and her daughter. She smiles as she mentions the butterfly decorations at Y Haven, now understanding their significance.

“A lot of people would ask, ‘What’s up with all these butterflies?’” Gena laughs. “And I’d say, ‘This is your cocoon, and when you leave, I want you to have the wings to fly.’”

At the Y, I found myself.

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Our donors lay the groundwork for our YMCA to provide structure, expand community outreach programs, uplift Christian principles, and advance inclusion and belonging. It is through support that we can provide a firm foundation for services and evolve with the needs of our community. Be the change you wish to see.